The Saudi Food Show 2024 served as the catalyst for unparalleled growth and prosperity, offering attendees unmatched access to industry leaders and prominent F&B powerhouses like ABP (Pepsi), Americana, Aujan Group, BRF Foods, IFFCO, First Mills, Pinar, Kellogg’s, and more. The event provided a platform to delve into industry insights at the Saudi Food Summit, featuring thought-provoking talks from renowned experts. Attendees also witnessed the future of food and beverage at the all-new Saudi Foodpreneur summit, which showcased exciting startups poised to shape the industry landscape.