Meet Caroline Cramer
The face behind the NL Pavilion
Behind Orange Exhibition Management is Caroline Cramer: an entrepreneur at heart and a hands-on organiser, active in the international exhibition business since 1996. She spent two decades organising NL Pavilions at international trade shows for the Netherlands Council for Trade Promotion (NCH), and founded Orange Exhibition Management in 2016. Her focus has always been food: finished food, food processing, packaging and ingredients. Years of building relationships with organisers, venue owners and exhibitors gave her a network most agencies never develop, and the know-how to spot problems before they happen.
From passion to expertise
Caroline comes from a true entrepreneurial family. Around 90 years ago her grandfather started a butcher’s shop in Groningen, in the north of the Netherlands, and her cousins run the family business to this day. That background shaped the way she works: think commercially, take responsibility and get things done. Or, in typical Dutch style: less talk, more action. A trade show waits for nobody. When something needs to be arranged, you arrange it.
What has never changed in all those years is the enthusiasm. Caroline is still on the exhibition floor during build-up, throughout the show, and wherever something needs to be solved. She knows the industry, she knows the organisers and she knows the practical side of exhibiting internationally. But most importantly, she knows her customers. Personal contact, direct communication, and keeping your promises: that is what Orange Exhibition Management stands for.
Why orange?
Orange is internationally associated with the Netherlands. It refers to the House of Orange-Nassau and has grown into a symbol of Dutch identity, pride and togetherness. For us it stands for more than that: energy, entrepreneurship, creativity and progress, qualities that reflect the way Dutch companies do business internationally.
That is why our NL Pavilions are orange. At an international trade show, where hundreds of companies and brands compete for attention, orange creates a strong and instantly recognisable presence. It brings exhibitors together under one banner and communicates one clear message at a glance: this is the Netherlands. Dutch by origin. Orange by identity.
The one-stop shop for exhibitions
Participating in an international exhibition means dealing with stand space, stand construction, freight, travel and a foreign organiser’s rules, often all at once. OEM takes care of it all. You focus on your customers and your business, we take care of the rest.
Stand space and location advice
Stand design and construction
Logistics, freight and transport
Hotels, catering and travel support
Direct coordination with the exhibition organiser
On-site organisation and support during the show
Who we do it for
Supporting Dutch companies
Organise NL Pavilions for Dutch companies at international trade shows
Support Dutch companies exhibiting on an individual basis
Act as agent for exhibition organisers such as Dubai World Trade Centre
Represent suppliers of exhibition technology and services
See us in action
Work with Caroline directly
Whether you are joining a NL Pavilion for the first time or securing your spot for the next edition, get in touch and we will tell you exactly what is possible. Let’s make your next exhibition a success.