When companies contact me about an international trade fair, one of the first questions is: should we join the NL Pavilion or exhibit with our own stand? Both options can be very successful. The right choice depends on your goals, your experience abroad and how much you want to arrange yourself.

What is a NL Pavilion?

A NL Pavilion, also known as a Holland Pavilion or Dutch Pavilion, brings Dutch companies together under one recognisable presence at an international trade fair. All participants share a professional collective identity, a strong location in the hall and one central point of contact throughout the process.

The advantages of a NL Pavilion

Visibility. Visitors looking for Dutch products and suppliers know where to find you. The Netherlands has a strong reputation in food, from dairy to finished food, and a NL Pavilion makes good use of that reputation.

A strong location. As a group, a pavilion can secure a good position in the hall. That is often more difficult for an individual company, especially at a first participation.

Everything arranged. Stand space, stand construction in the pavilion concept, registration with the organiser and support on site. You can focus on your visitors and your business.

Ideal for a first participation. You exhibit among experienced Dutch companies and benefit from their network and the attention the pavilion receives.

The advantages of your own stand

Your own identity. You decide on the design, the size and the presentation of your brand.

More space and flexibility. For companies with a large product range, demonstrations or machinery, an individual stand often offers more possibilities.

A fit for established exhibitors. Companies that already have a strong position in a market sometimes prefer to stand out on their own.

What suits you?

A NL Pavilion is usually the best choice if you:

• are exhibiting at this trade fair for the first time;

• want to benefit from the Dutch image;

• prefer one point of contact who arranges everything.

Your own stand may suit you better if you:

• have a strong international brand of your own;

• need a lot of space or a specific stand design;

• already know the market and your visitors well.

Both options, one point of contact

At Orange Exhibition Management we organise both. Whether you join the NL Pavilion or exhibit with your own stand, I take care of stand space, design and construction, freight, hotels and support on site. Not sure which option suits your company? Please contact me and we will look at it together.